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Transform feedback and reviews into fuel for business growth

Don’t just hear what customers are saying - understand what it means. Purchaser verified reviews give you the truth, Feefo advanced insights help you turn customer truth into a plan for growth.

Trusted by 6,500+ brands, from household names to local heroes

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Unlock the value hidden in the voice of your customer

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Feedback & Reviews

Collect, manage and syndicate authentic product and service UGC from your real customers across the full customer journey, with true multichannel feedback collection.

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Conversion & Trust Tools

Effortlessly showcase customer voices, and leverage a range of display and conversion tools designed to build trust, keep traffic on your site and turn browsers into buyers.

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Transformative Insights

From data with integrity, gain deep insights into customer sentiment, product performance and market benchmarking, with instant AI-powered recommendations.

Authentic customer voices. Better decisions.

We all rely on reviews and feedback to help us decide where to shop, and what to buy. So, for your business, it’s important to feel confident and in control of your online reputation and where your insights are coming from.

Gather, respond to, and publish genuine feedback from your real customers. Use our analytics tools to uncover useful insights you can act on to improve your products and services. Display authentic reviews on your website to improve conversion and boost SEO, and push these reviews to Google to enhance your reputation and visibility online. It’s a complete package that helps you offer more value to your customers.

Feefo for trust, truth, insights,
and real impact.

Boost online visibility
Convert more customers
Turn data into action

Move away from a confusing, overwhelming and stressful reviews landscape. Work with a partner that makes it easy, and gives you more.

Feefo empowers you to feel informed and confident with clear data so you can make better decisions to improve your customer relationships.

We help you transform from uncertainty about reviews to confident and moving forward. 

Click the cards to explore.

Invite

Send multi-touch personalised review and feedback invitations to boost engagement.

Collect

Effortlessly gather product and service reviews, and authentic customer feedback.

Manage

Respond to feedback to strengthen customer relationships and build brand advocates.

Display

Best in class tools to showcase feedback and UGC to convert browsers to buyers.

Analyse

Unlock the insights hidden inside your customer feedback with powerful analytics.

Money & Insurance

WWIIS doubles reviews after move from Trustpilot to Feefo

 WWIIS improves customer satisfaction and retention by switching from Trustpilot to Feefo, using verified reviews for insights and...

Jun 04, 2025

Original insights that give you the edge

We've analysed millions of reviews to bring you the latest customer, market and digital trends.

Personalisation and privacy

Learn how brands can adapt to shifting expectations, enhance customer experiences, and drive business growth through value, authenticity, and connection.

Read the full report

The leader's guide to CX

Discover how customer retention impacts consumer purchasing decisions. And the latest trends in shopping habits, reviews, and loyalty.

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The consumer benchmark

How are consumer expectations and brand relationships are shifting in 2024? Use this guide with tips on how to understand your customers better and deliver value.

Read the full report

Marketing strategy playbook

If you want to become a customer-centric business, this is for you. Your step-by-step template to build a marketing strategy that delights at every opportunity.

Read the full report
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Discover your greatness

Schedule time with an expert to see how Feefo can help you gain a deeper understanding of what truly matters to strengthen customer connection and make smarter decisions.